Wanderlust Wine to Import Sardinian Wines, Citing Shift in Demand
Food & Drinks
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4d ago

Wanderlust Wine to Import Sardinian Wines, Citing Shift in Demand

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Wanderlust Wine has secured an exclusive UK import agreement with Sardinian producer MESA. The move comes as demand shifts away from well-known Italian wines towards those from lesser-known regions.

The distributor, Wanderlust Wine, was appointed as the exclusive UK importer for MESA, a Sardinian wine producer. Founder Richard Ellison explained that sommeliers are increasingly looking beyond Italy’s established classic wines in favor of more distinctive regional varieties.

According to Ellison, growing consumer curiosity is creating new opportunities for indigenous grapes like Vermentino and Carignano. Speaking exclusively to the drinks business, he said this shift in demand is driving the partnership with MESA. The company hopes to capitalize on a rising interest in unique wines from specific Italian regions.

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