UFC’s “Freedom 250” event, held at the White House in June and attended by former President Donald Trump, resulted in an estimated $30 million loss for parent company TKO Group Holdings. The BBC reported Tuesday that despite the financial setback, the event boosted the organization's visibility during the nation’s 250th anniversary celebration. Newsmax similarly reported the $30 million loss, citing the BBC as its source.
The event’s cost outweighs any immediate financial gain, though TKO Group Holdings did not specify how it calculated the loss.
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