Netflix will discontinue its practice of releasing viewership data every six months, instead opting for a single annual report beginning in 2027. The change comes after four years of providing biannual updates on what viewers are watching.
The streaming service announced it is moving to an annual reporting schedule, with the next report expected in Q1 2027. This decision follows scrutiny regarding audience retention and engagement metrics. No specific reason beyond this shift was given for the change in reporting frequency.
For the past four years, Netflix’s “What We Watched” reports have provided insights into viewing figures, allowing industry observers to track the performance of various titles. The move towards annual reports represents a reduction in transparency regarding these metrics. While the company will continue to share data, it will do so less frequently.
No right-leaning outlets were among those reporting on this development. Left and center sources both reported the same basic facts: Netflix is moving from six-month to yearly viewership reports starting in 2027, after four years of providing biannual updates.
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