The tequila market is experiencing a growth trend driven by factors including novelty, exoticism, provenance, and the preferences of millennial consumers.
The Drinks Business reported on this ongoing trend in the spirits industry.
The article highlights that tequila’s increasing popularity isn't accidental; it's being propelled by several key elements. These include a sense of newness or ‘novelty’ surrounding the spirit, its perceived ‘exoticism,’ and an emphasis on where and how it is produced – its ‘provenance.’
A significant driver behind this growth is identified as millennials. The report suggests that this generation's consumption habits are playing a crucial role in boosting tequila sales. While specific data points weren’t provided, the article emphasizes these factors collectively contribute to the sustained expansion of the tequila market.
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