The World Cup Final halftime show, featuring Madonna, Justin Bieber, BTS and Shakira, has been met with criticism internationally, with some observers finding the performance “too American.”
The rule-breaking spectacle took place during the FIFA World Cup Final, bringing together performers including Madonna, Justin Bieber, BTS and Shakira in front of a global audience numbering in the billions. However, according to reports, the showmanship may have alienated some viewers.
The Hollywood Reporter notes that the performance was perceived by many outside of the United States as being “glib and unsubtle.” The article suggests the question being asked is whether the spectacle ultimately put more people off than it entertained. No specific data or metrics were provided to support this claim, but the report highlights a negative reaction from international audiences.
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