Phoebe Bridgers Uses Small Venue Shows to Promote New Music

Indie artist Phoebe Bridgers has adopted a distinct approach to generate interest in her new music by stepping away from internet-based promotion. Instead, she has performed a series of surprise shows at small venues where phones are not allowed.

This strategy requires fans to piece together clues regarding a potential upcoming album. The method has proven successful in building anticipation for the artist's new work.