McLaren CEO Zak Brown Discusses Brand Revival and Racing Roots

McLaren CEO Zak Brown spoke with WIRED about his ongoing connection to motorsport and his leadership of the legendary racing organization. Brown spent a decade as a professional racer before transitioning to the business side of Formula One, bringing direct competitive experience to his executive role.

In the interview, Brown discussed the challenge of rebuilding the McLaren brand. As one of motorsport's most storied names, McLaren has required strategic leadership to navigate its position in the competitive Formula One landscape.

Brown also addressed the passionate nature of Formula One's fan base. He described the obsessive dedication that supporters bring to the sport, highlighting both the opportunities and responsibilities that come with managing a team with such devoted followers.

Despite his success in executive leadership, Brown acknowledged the persistent pull of the driver's seat. The McLaren chief executive still experiences FOMO—fear of missing out—regarding racing cars, reflecting the enduring attraction of competitive motorsport for those who have moved into business roles.

Brown's unique perspective, shaped by years behind the wheel before joining the administrative side of the sport, informs his approach to leading McLaren through its ongoing development as a premier Formula One organization.