ESPN Stars Become ‘Toy Story’ Characters for Super Bowl LXI Campaign

ESPN has released an exclusive campaign for Super Bowl LXI that reimagines several of its star personalities as animated characters. The new spot places these figures within the universe of the 'Toy Story' franchise. In the advertisement, the animated versions of the ESPN talent meet iconic characters Buzz Lightyear and Woody.

The specific personalities transformed for the campaign include Pat McAfee, Adam Schefter, Peyton and Eli Manning, Randy Moss, and Jason Kelce. The spot functions as a teaser for next year's Big Game. This marketing effort combines the recognition of ESPN's top analysts with the visual style of a major animated film series.