Ashton Hills Partners with Shanghai Montrachet for China Market Entry

South Australian winery Ashton Hills has formed a partnership with Shanghai Montrachet to introduce its wines to mainland China. The collaboration will bring the winery's premier Chardonnay and Pinot Noir wines to Chinese consumers.

Shanghai Montrachet will serve as the partner facilitating Ashton Hills' entry into the Chinese market. The partnership represents a new distribution channel for the Australian winery as it expands its international presence.

The wines being introduced to China include Ashton Hills' premier Chardonnay and Pinot Noir offerings. These varietals will now be available to wine enthusiasts in mainland China through the Shanghai Montrachet partnership.

Rebecca Lo reported on the partnership for The Drinks Business.